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Sizes of photos (postcard, passport…): measurements in cm and inches

May 29, 2025
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One of the most commonly used photo sizes is the postcard size, which measures 10 x 15 cm, and is the standard size for photo printing.

The size of a photograph expresses its dimensions in a given unit of measurement that can obey two aspects:

  • The measurement in centimeters, although we can also find it in inches, is the measurement used for printing or photographic development.
  • The size in pixels, more focused on the resolution of the photograph, the more pixels it has, the higher its quality. This measurement is used to establish the size of digital photographs.

Most commonly used sizes for photo printing

In the following table we will see the main sizes in which we can print a photograph, in centimeters, pixels and inches:

Centimeters Pixels Inches
4 x 3 470 x 354 1,57 x 1,20
4 x 4 470 x 470 1,57 x 1,57
9 x 13 1063 x 1535 3,5 x 5
10 x 15 1181 x 1772 4 x 6
13 x 18 1535 x 2125 5 x 7
15 x 20 1771 x 2362 6 x 8
18 x 24 2125 x 2834 7 x 9,5
20 x 25 2362 x 2952 8 x 10
20 x 30 2362 x 3543 8 x 12
24 x 30 2834 x 3543 9,5 x 12
30 x 40 3543 x 4724 12 x 16
30 x 45 3543 x 5314 12 x 18
40 x 50 4724 x 5905 18 x 20

Depending on the size in which it is printed, the photograph can have different uses:

  • The passport size (4 x 3 cm), used in identification documents such as passports.
  • The postcard size (10 x 15 cm), is the size of photo that we usually print to keep inside the albums.
  • The portrait size (18 x 24 cm), generally used for framing and decoration.
  • The poster size (30 x 40 cm and above), larger prints intended for wall decoration.

Most used sizes in social networks

Within the digital sphere, the sizes of photographs vary depending on the platform we are going to use. Each social network can set the size that best suits the look of your website. Generally, more size is required than necessary to ensure a good online display.

Below we will see the sizes in pixels used in the main social networks.

Social network Profile picture Cover photo Publication image
Facebook

170 x 170

128 x 128

820 x 312

640 x 360

1200 x 630

1080 x 1080

Instagram 110 x 110 Not applicable

1080 x 1080

1080 x 566

1080 x 1350

WhatsApp

140 x 140

192 x 192

Not applicable Not applicable
Twitter

400 x 400

1500 x 500

440 x 220

1024 x 512

LinkedIn 400 x 400 1584 x 396

1200 x 627

1200 x 1200

Measurements may vary depending on the device we use (computer, smartphone) or the format of the photo (square, horizontal, vertical).

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